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Projects

Projects

Brand Identity / Packaging / Creative Direction

Consumer Packaged Goods (CPG)

Rumamba Crackers was developed as a modern, health-forward snack brand. From identity to packaging and campaign visuals, the goal was to create a cohesive brand world that feels authentic, natural, and relevant to a trend-conscious audience seeking functional foods.

STRATEGY / BRANDING

Supplement

With the ambition to reimagine what it means to be a cannabis company, I partnered with OGEEZ! to craft a cohesive and modern brand identity rooted in its mantra, Flavoring Life. The goal was to move beyond category clichés and position the brand as vibrant, expressive, and culturally relevant.

Through a comprehensive brand book, we established a clear and compelling identity system that reflects both the product experience and the brand’s unique point of view.

Visual Identity / Branding

Technology

Fastral AI is an emerging technology company that needed a visual identity. They are focused on helping businesses seamlessly integrate artificial intelligence into their operations.

This project encompassed brand positioning, visual identity, and messaging to support market entry and growth.


Branding / Logo

Mental Health

Orchard North Works offers more than coworking — it offers community. We helped them rebrand from the ground up, creating a flexible visual identity and a friendly, easy-to-navigate website.

Video / Creative Direction

Financial Services

The objective was to position CORE as a trusted, human-centered financing partner by blending data-driven credibility with emotionally resonant storytelling—turning complex financial messaging into something clear, relatable, and impactful.

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“Every brand has a story. My job is to uncover it, refine it, and express it with clarity across every visual and verbal touchpoint.”

“Every brand has a story. My job is to uncover it, refine it, and express it with clarity across every visual and verbal touchpoint.”

— Sitara

— Sitara

I help brands shape their identity, tell their story, and create work that connects across every touchpoint.

I help brands shape their identity, tell their story, and create work that connects across every touchpoint.