Supplement
Supplement
Year
2024
Year
2024
Type
STRATEGY / BRANDING
Type
STRATEGY / BRANDING
TIME
12 weeks
TIME
12 weeks
Overview
Overview
With the ambition to reimagine what it means to be a cannabis company, I partnered with OGEEZ! to craft a cohesive and modern brand identity rooted in its mantra, Flavoring Life. The goal was to move beyond category clichés and position the brand as vibrant, expressive, and culturally relevant.
Through a comprehensive brand book, we established a clear and compelling identity system that reflects both the product experience and the brand’s unique point of view.
With the ambition to reimagine what it means to be a cannabis company, I partnered with OGEEZ! to craft a cohesive and modern brand identity rooted in its mantra, Flavoring Life. The goal was to move beyond category clichés and position the brand as vibrant, expressive, and culturally relevant.
Through a comprehensive brand book, we established a clear and compelling identity system that reflects both the product experience and the brand’s unique point of view.
/01
/01
Challenge
Challenge
The cannabis space is saturated with brands that often rely on predictable visual tropes and inconsistent messaging. OGEEZ! needed to stand apart while maintaining credibility and clarity in a highly regulated, rapidly evolving market.
The challenge was to create a distinctive identity that felt fresh and memorable, while also building a scalable system that could translate seamlessly across packaging, digital, and marketing channels.
The cannabis space is saturated with brands that often rely on predictable visual tropes and inconsistent messaging. OGEEZ! needed to stand apart while maintaining credibility and clarity in a highly regulated, rapidly evolving market.
The challenge was to create a distinctive identity that felt fresh and memorable, while also building a scalable system that could translate seamlessly across packaging, digital, and marketing channels.
/02
/02
Approach
Approach
I led the creative direction from foundational strategy through visual execution. This began with defining the brand’s core identity—mission, vision, story, and audience personas—to ensure every creative decision was grounded in purpose. From there, I developed a flexible visual system, including logo lockups, color theory, typography, and graphic elements that embodied the brand’s energetic and flavor-driven positioning.
Moodboarding and concept exploration guided the direction, followed by iterative refinement to ensure cohesion across all touchpoints. The final brand book served as both a strategic framework and a practical tool for consistent execution.
I led the creative direction from foundational strategy through visual execution. This began with defining the brand’s core identity—mission, vision, story, and audience personas—to ensure every creative decision was grounded in purpose. From there, I developed a flexible visual system, including logo lockups, color theory, typography, and graphic elements that embodied the brand’s energetic and flavor-driven positioning.
Moodboarding and concept exploration guided the direction, followed by iterative refinement to ensure cohesion across all touchpoints. The final brand book served as both a strategic framework and a practical tool for consistent execution.
/03
/03
Results
Results
The reimagined identity established OGEEZ! as a visually distinctive player within the cannabis space, strengthening both recognition and engagement. Following implementation, the brand saw a 42% increase in social engagement and a 28% lift in brand recall across key audience segments. The new system also enabled more efficient content creation and consistency across channels, supporting ongoing growth and scalability.
The reimagined identity established OGEEZ! as a visually distinctive player within the cannabis space, strengthening both recognition and engagement. Following implementation, the brand saw a 42% increase in social engagement and a 28% lift in brand recall across key audience segments. The new system also enabled more efficient content creation and consistency across channels, supporting ongoing growth and scalability.
Increase in social engagement
+42%
+42%
Brand Recall
+28%
+28%
/04
/04
This project demonstrates the power of concept-led creative direction in transforming a brand’s presence within a competitive category. By aligning strategy with a bold visual identity, OGEEZ! now communicates with clarity, consistency, and confidence—setting a new standard for what a modern cannabis brand can look and feel like.
This project demonstrates the power of concept-led creative direction in transforming a brand’s presence within a competitive category. By aligning strategy with a bold visual identity, OGEEZ! now communicates with clarity, consistency, and confidence—setting a new standard for what a modern cannabis brand can look and feel like.
Creative Direction
Sitara D.
Visual Design
Nina M.
Development
Tomas R.
Creative Direction
Sitara D.
Visual Design
Nina M.
Development
Tomas R.
Visual Identity / Branding
Technology
Fastral AI is an emerging technology company that needed a visual identity. They are focused on helping businesses seamlessly integrate artificial intelligence into their operations.
This project encompassed brand positioning, visual identity, and messaging to support market entry and growth.