Hospitality - Positioning Presentation
Hospitality - Positioning Presentation
Year
2022
Year
2022
Type
Branding / Presentation
Type
Branding / Presentation
TIME
4 weeks
TIME
4 weeks
Overview
Overview
Our design team partnered to rebrand and resize a comprehensive 160-page PowerPoint presentation, ensuring every slide reflected W Hotels’ distinctive identity. The project followed established brand guidelines and template specifications to deliver a cohesive, professional presentation experience.
Our design team partnered to rebrand and resize a comprehensive 160-page PowerPoint presentation, ensuring every slide reflected W Hotels’ distinctive identity. The project followed established brand guidelines and template specifications to deliver a cohesive, professional presentation experience.
/01
/01
Challenge
Challenge
Transforming a large-scale presentation required maintaining visual consistency and brand integrity across 160 pages while adapting content to updated sizing and template requirements. Every slide needed to feel intentional, polished, and unmistakably W Hotels.
Transforming a large-scale presentation required maintaining visual consistency and brand integrity across 160 pages while adapting content to updated sizing and template requirements. Every slide needed to feel intentional, polished, and unmistakably W Hotels.
/02
/02
Approach
Approach
Working collaboratively, our team applied W Hotels’ established brand guidelines to refine layouts, typography, imagery, and visual hierarchy throughout the presentation. We balanced creative execution with precise formatting requirements to ensure consistency, readability, and a seamless brand experience.
Working collaboratively, our team applied W Hotels’ established brand guidelines to refine layouts, typography, imagery, and visual hierarchy throughout the presentation. We balanced creative execution with precise formatting requirements to ensure consistency, readability, and a seamless brand experience.
/03
/03
Results
Results
The completed presentation delivered a cohesive, brand-aligned experience that reflected W Hotels’ bold identity while meeting all template and resizing requirements.
The completed presentation delivered a cohesive, brand-aligned experience that reflected W Hotels’ bold identity while meeting all template and resizing requirements.
Customer Engagement
+49%
+49%
New Target Audience Alignment
100%
100%
/04
/04
This project reinforced the power of thoughtful, detail-driven design in bringing a globally recognized brand’s values and distinctive personality to life across multiple touchpoints.
This project reinforced the power of thoughtful, detail-driven design in bringing a globally recognized brand’s values and distinctive personality to life across multiple touchpoints.
Creative Direction
Sitara
Presentation Design
Naomi
Client
Marriott Hotels
Creative Direction
Sitara
Presentation Design
Naomi
Client
Marriott Hotels
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