Finance Video
Finance Video
Year
2023
Year
2023
Type
Video / Creative Direction
Type
Video / Creative Direction
TIME
3 weeks
TIME
3 weeks
Overview
Overview
Since 1986, CORE has built an infinitely scalable solution designed to deliver modern, convenient experiences when it comes to end-to-end payment solutions, revenue management, and customer engagement. From payment automation to engagement experiences, CORE is the modern enterprise’s solution to better business.
The goal was to position Core as a trusted, human-centered financing partner by blending data-driven credibility with emotionally resonant storytelling—turning complex financial messaging into something clear, relatable, and impactful.
Since 1986, CORE has built an infinitely scalable solution designed to deliver modern, convenient experiences when it comes to end-to-end payment solutions, revenue management, and customer engagement. From payment automation to engagement experiences, CORE is the modern enterprise’s solution to better business.
The goal was to position Core as a trusted, human-centered financing partner by blending data-driven credibility with emotionally resonant storytelling—turning complex financial messaging into something clear, relatable, and impactful.
/01
/01
Challenge
Challenge
In the financing industry, skepticism is the default. Audiences are inundated with jargon-heavy messaging, unclear value propositions, and a general lack of transparency—making it difficult for brands like Core to stand out or feel trustworthy.
Data alone often feels cold or impersonal, while purely emotional storytelling can lack credibility. The challenge was bridging this gap: how to communicate financial expertise and proven results without losing the human element that actually earns trust.
In the financing industry, skepticism is the default. Audiences are inundated with jargon-heavy messaging, unclear value propositions, and a general lack of transparency—making it difficult for brands like Core to stand out or feel trustworthy.
Data alone often feels cold or impersonal, while purely emotional storytelling can lack credibility. The challenge was bridging this gap: how to communicate financial expertise and proven results without losing the human element that actually earns trust.
/02
/02
Approach
Approach
We approached the piece with a narrative-first mindset, using storytelling as the connective tissue between data points and human experience. Visually, the design balanced clean, modern motion graphics with authentic, lifestyle-driven moments—allowing statistics to surface naturally within the story rather than interrupt it.
Bold typography and pacing were intentionally refined to enhance clarity and credibility, while subtle transitions and a cohesive color system reinforced a sense of stability and trust. Every design choice was made to simplify complexity, guide the viewer intuitively, and create an emotional throughline that made the information both digestible and memorable.
We approached the piece with a narrative-first mindset, using storytelling as the connective tissue between data points and human experience. Visually, the design balanced clean, modern motion graphics with authentic, lifestyle-driven moments—allowing statistics to surface naturally within the story rather than interrupt it.
Bold typography and pacing were intentionally refined to enhance clarity and credibility, while subtle transitions and a cohesive color system reinforced a sense of stability and trust. Every design choice was made to simplify complexity, guide the viewer intuitively, and create an emotional throughline that made the information both digestible and memorable.
/03
/03
Results
Results
The final video delivered a balanced narrative that elevated both trust and engagement. By anchoring key statistics in real-life context, we transformed abstract data into something tangible and memorable—helping audiences not only understand Core’s impact, but feel it. The piece strengthened brand perception, increased audience confidence, and created a compelling foundation for future marketing efforts rooted in both proof and empathy.
The final video delivered a balanced narrative that elevated both trust and engagement. By anchoring key statistics in real-life context, we transformed abstract data into something tangible and memorable—helping audiences not only understand Core’s impact, but feel it. The piece strengthened brand perception, increased audience confidence, and created a compelling foundation for future marketing efforts rooted in both proof and empathy.
Increase in viewer engagement
+34%
+34%
Lift in conversion intent
+27%
+27%
/04
/04
Ultimately, the video successfully positioned Core as a credible yet human financing partner by seamlessly uniting data, design, and storytelling to build lasting trust.
Ultimately, the video successfully positioned Core as a credible yet human financing partner by seamlessly uniting data, design, and storytelling to build lasting trust.
Creative Direction
Sitara Dickson
Video Editor
NICO A.
Creative Direction
Sitara Dickson
Video Editor
NICO A.
STRATEGY / BRANDING
Branding
With hopes to reimagine what it means to be a cannabis company, I assisted OGEEZ! in crafting an innovated, consistent identity. The company's mantra Flavoring Life was clearly identifiable with its advanced brand book, introducing a fresh, vibrant visual expression to its customers.
After defining their brand identity and exploring their visual expression, including logo lockups, this re-brand successfully conveys what it means to be a modern cannabis company.